Political pundits are tossing around opinions about Obama’s brand and McCain’s brand, but what do people like Morton Kondracke know about branding? We went to the proverbial Madison Avenue to talk to real brand experts.
Part One: Comparing the Strategies of Obama and McCain
Barry Silverman has worked for agencies such as Ogilvy & Mather, and Grey, for brands such as Hitachi, Asahi Glass, and Toyota. Denis Riney is a brand advisor to senior management at corporations such as Dell, Hilton Hotels and GE. They explain how branding a product compares to branding a candidate and assess the success of each brand strategy.
Part Two: Assessing the Effectiveness of Presidential Candidate Brand Design
Too many candidates don’t pay enough attention to appearances–but design is a critical part of communicating a message and influencing voters. Brand pundits compare the brand designs of Barack Obama and John McCain.
