Viral marketing is a promising tactic. Your brand message spreads far, fast, and almost free. The problem is that many marketers don’t invest enough time in planning–and that can be an expensive mistake, as Motrin and Dr. Pepper have found out. See how Axl Rose and baby-wearing moms made these brands very sick.
[...] Once something is “out” it can’t be pulled back “in”. This article Viral Marketing Making Your Brand Sick is one example as is this mistake from Target from Halloween. [...]