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Styles and Types of Company and Product Names

Before diving into your Latin dictionary when you consider naming your company, product or service, consider the wide array of name style options in use today.

Abbreviation Raychem, Microsoft, Amtrak
Acronym AARP, BP, AFLAC, IBM, KFC, TCBY,TIAA-CREF, UPS, USAA
Alliteration Dunkin’ Donuts, Roto Rooter, Planters Peanuts,
Piggly Wiggly, Brooks Brothers
Appropriation Java (for software), Bloody Mary’s (for a restaurant), Blackberry, Caterpillar
Classical Roots Pentium, Quattro, Avis
Composition PowerBook, PageMaker, Comcast, Nutrasweet, Accuvue, Bisquick
Descriptive Bed, Bath & Beyond, Bath & Body Works, Airbus, Volkswagen, Toys R Us, E*Trade, General Motors,
Evocative London Fog, KitchenAid, Frigidaire, In-n-Out Burgers
Fabricated Exxon, Kodak, Xerox, Häagen Dazs, Verizon
Foreign Words Volare, Montero, Samurai
Founders Hewlett Packard, Hilton, Disney, Ford, Dell
Geography Winnebago, Silicon Valley Bank, Budweiser, Mutual of Omaha
History Ticonderoga, Rocky Mountain Chocolate Factory, ebay, Cisco
Humor Cracker Jack, Yahoo!, Bullfrog, Lettuce Entertain You Restaurants
Ideophonemes 7-UP, 7-Eleven, Union 76, V-8, WD-40, 3COM, Cambio 16
Merged Packard-Bell, Rolls-Royce, ExxonMobil
Mimetics (alternative spelling) Krispy Kreme, Krazy Glue, Kwik Kopy, Kleenex
Mythological Oracle, Midas Mufflers, Mercury, Nike
Onomatopoeia ZapMail, Sizzler Steakhouse, Kookooroo, Kisses
Oxymoron True Lies, Steel Magnolias, Intimate Strangers

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February 6th, 2009 | Tags: | Category: Branding, Naming

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