Comments on: BP’s Social Media Slip Up: BP Can’t Tweet

By: Brands: Fight WikiPanic By Being WikiReady « Merriam Associates, Inc. Brand Strategies

Wed, 05 Jan 2011 18:58:41 +0000

[...] seem to know how to use Facebook or Twitter before or immediately after their plane crashes. BP used one-way corporate-speak on Twitter and Facebook and were more than one step behind on [...]

By: Mountain Dew Dewmocracy: 5 Elements of Successful Use of Social Media « Merriam Associates, Inc. Brand Strategies

Sun, 12 Dec 2010 12:48:29 +0000

[...] campaigns consist of companies just blasting away at the public with no conversation. Witness BP using Twitter to blare press release headlines, never actually engaging in conversation with people making [...]

By: michael idarecis

michael idarecis — Sun, 09 May 2010 23:30:11 +0000

Had started a facebook link for people that are not going to buy from BP again.

By: James Krouse

James Krouse — Wed, 05 May 2010 20:32:25 +0000

I don’t know…I think that BP is being carefully guarded to avoid an even bigger misstep. This could be an object lesson in when to refrain from saying too much in social media. My advice to them is to keep the message tight, but amplify it through social media. For example, sending out links to an NPR interview their CEO did on Monday.

In these types of situations the best thing a company can do is to admit they’re wrong, own up to responsibility, and move on. You saw that with Tylenol and again with Toyota — too much tweeting about this could give the impression that BP is trying to take advantage of the situation and be crass. For a crisis of this magnitude, use social media to amplify a message, but not spin it, clean up the mess and move on.

By: LDMerriam

LDMerriam — Wed, 05 May 2010 20:30:55 +0000

One last thing–Deepwater Horizon Response needs a better logo. They can appropriate ours for free if they like.

By: LDMerriam

LDMerriam — Wed, 05 May 2010 20:24:39 +0000

The problem is that no one will look for “Deepwater Horizon Response” on Facebook, they look for BP the brand. BP is trying to divorce this disaster from their brand. Notice how they suggest people can follow them on Twitter by following @Oil_Spill_2010? Their mindset is not “how to we connect with people, keep them informed, show we care, and engage in conversation”, it is “how can we keep this thing as far from the brand as possible?” If anything, these two “protect the brand” over “reach out to people” decisions reinforce my point. BP doesn’t get it.

By: notsofast

notsofast — Wed, 05 May 2010 15:37:40 +0000

Can’t agree with the theme of this post since all you need do is go to the Deepwater Horizon Response page on Facebook and see nearly TWENTY new posts in the past 24 hours (11:00 am, May 4 – May 5) with photos, video, a wide variety of stories, maps and more. To call it content-rich is an understatement. I wouldn’t be so quick to issue verdicts on the company’s public relations response before all the facts are in. Suggest you save face by updating this story.

By: LLOnlineblogera

LLOnlineblogera — Tue, 04 May 2010 23:36:09 +0000

Unbelievable PR response! They should feel responsible to pay for every dime this environmental disaster will cost all stakeholders.

By: SEO Themelis Cuiper

SEO Themelis Cuiper — Tue, 04 May 2010 17:01:25 +0000

HI,
You asked me how social media experts can help?

@BP_plc and specially @BP_America needs to inform and inspire.

Qua marketing you can come out better then
ever before to proof that BP cares.

But not only BP is keeping silence, there are
3 states around that ocean and you guys are spilling in my backyard, so i stand up and
try to help. This concerns everybody now.

My advice is:
Report little succes, inform what is happening, set a team of normal employees (no marketing pitchers) to give some reaction/report of what lives at BP.

Do not whine over of excuses but sincere ask
for help and understanding,
start a fundraiser. Initiate the public to help.

The public is mad as hell now, but will contribute to help you out.
Nobody can relate to a company that does not communicate in a simple understandable way.

The Nasa and the American Military have teams of excellent socialmedia pro, I
think mr.president Obama will be prepared
to give a helping hand.

Don’t keep your silence, face your fears and
get over, stand up and just do it, get that job done.

send me a plane ticket and i will come over
to help you out.

SEO Themelis Cuiper
Social Media – market analyst

http://twitter.com/themelis_cuiper