Working with Everbrand, we helped rebrand a revolutionary technology for managing corporate knowledge: Auros.
Writing with Jeff Moffa, Vice President for Knowledge Systems at Auros, we wrote this article for Manufacturing.net: What happens when your company experts retire or move to another company, taking your corporate knowledge with them?
Why is the name of the Redskins football team suddenly a huge controversy? If it is racist, why wasn’t there a huge outcry back in the 1960s? Why has it taken decades for the eternal victim class to make this an issue in 2013? Truly, this is another example of people with nothing better to [...]
GM’s Volt is the new Edsel, selling far few cars than that famous bomb did in the 1950′s and 1960′s. In fact, compared to the Volt, the Edsel was a blockbuster.
sold in three years
sold in three years
Ford sold 116,000 Edsels between 1958 and 1960. GM sold 7,671 Volts in 2011 and 23,461 in [...]
In celebration of the release of World War Z, here is a run down of the best and worst named zombie movies:
Night of the Living Dead
Not only the best zombie movie, but the best named zombie movie.
It has the wit of juxtaposition with living vs. dead and the ominous
promise of night.
Shaun of the [...]
Opponents of genetically modified foods are successfully skitching on the Monsanto brand. As a kid growing up in Chicago, I used to grab the fenders of passing cars for an exhilaratingly fast slide on icy roads. “Skitching” is a portmanteau combining skate and hitch. Political causes often grab onto the power of well-known brands to [...]
As a mother and entrepreneur, getting the balance right isn’t always easy. This article talks about working from home trying to focus and balancing home and kids. While I don’t get to work from home much–client projects have me working for all the heck over the place–keeping all the plates spinning can be a challenge. [...]
Congratulations to my client, the Association of Consultants to Nonprofits on their new Web site. It’s always a pleasure to work with Chicagoans, especially those who appreciate good writing and good SEO. Visit the site here.
I am pleased to announce the second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with [...]
Louisville Slugger unveiled its new logo this week and it is a home run. So often, when companies have adopted a new logo, they have stripped their visual identity of all personality in favor of “updating,” “streamlining,” or “going more upscale.” Louisville Slugger wisely went in another direction. For a brand well into its second [...]
I am honored to have helped marketing guru Philip Kotler and international marketing expert Milton Kotler set up their new Web site: www.KotlerOnGrowth.com.
The Web site offers their topical and timely thinking on headline issues and promotes their new book just out from Wiley, NY: Market Your Way to Growth: 8 Ways to Win.
Starting today, you [...]