Congratulations to BattleFrog Obstacle Race Series by Navy SEALS

Working with start-ups is a special joy. Client BattleFrog Obstacle Race Series held their inaugural event May 31 – June 1 at the Atlanta International Horse Park. It was run with the precision and integrity you would expect from Navy SEALs who started the BattleFrog and who designed and built the course.

Hobie Call, one [...]

Recalls Toyota Brand vs GM Brand: GM Smashes Its U.S. Recall Record and the Idea of a "New GM"

Yesterday, GM announced yet more recalls that brought the total number of vehicle call-backs to an all-time record. The damage to an already hurting brand–see “Switchgate”–is incalculable. The idea of a “new GM” is taking a beating.

Toyota suffered similar negative press several years ago, but the strength of its brand, built over decades, helped it [...]

Bush or Clinton--Which Tarnished Old Brand Will Win?

Jonah Goldberg has an excellent analysis of political brands in “Jeb, Hillary and the curse of tarnished political brands” published in the Los Angeles Times.

It will be interesting to see which old brand from decades past people will choose–or if they will opt for one that is totally new.

 

 

 

 

Sports Hangover: Talking Richard Sherman's Brand on NCB Sports

I was interviewed by NBC Sports about Richard Sherman’s brand value post tirade. Did Sherman destroy his brand with his boorish rant or did he turn golden? Opinion is evenly split between those who decry his poor sportsmanship and those who think his antics brought him the notoriety necessary to attract sponsorship dollars.

Sherman’s salary is [...]

Manufacturing.net: Addressing The Demographic Challenge Of Knowledge Management

Working with Everbrand, we helped rebrand a revolutionary technology for managing corporate knowledge: Auros.

Writing with Jeff Moffa, Vice President for Knowledge Systems at Auros, we wrote this article for Manufacturing.net: What happens when your company experts retire or move to another company, taking your corporate knowledge with them?

 

 

 

Redskins Football Team Name Is about Honor, Not Racism

Why is the name of the Redskins football team suddenly a huge controversy? If it is racist, why wasn’t there a huge outcry back in the 1960s? Why has it taken decades for the eternal victim class to make this an issue in 2013? Truly, this is another example of people with nothing better to [...]

Volt Beats Edsel as World-Class Failure

GM’s Volt is the new Edsel, selling far few cars than that famous bomb did in the 1950′s and 1960′s. In fact, compared to the Volt, the Edsel was a blockbuster.

116,000

sold in three years
55,000

sold in three years

Ford sold 116,000 Edsels between 1958 and 1960. GM sold 7,671 Volts in 2011 and 23,461 in [...]

Best and Worst Named Zombie Movies

In celebration of the release of World War Z, here is a run down of the best and worst named zombie movies:

Best

1.
 Night of the Living Dead

Not only the best zombie movie, but the best named zombie movie.
It has the wit of juxtaposition with  living vs. dead and the ominous
promise of night.

2.
 Shaun of the [...]

A Political Cause Skitches on the Monsanto Brand

Opponents of genetically modified foods are successfully skitching on the Monsanto brand. As a kid growing up in Chicago, I used to grab the fenders of passing cars for an exhilaratingly fast slide on icy roads. “Skitching” is a portmanteau combining skate and hitch. Political causes often grab onto the power of well-known brands to [...]

CBS Moneywatch: Merriam Interview in Time for Mother's Day

As a mother and entrepreneur, getting the balance right isn’t always easy. This article talks about working from home trying to focus and balancing home and kids. While I don’t get to work from home much–client projects have me working for all the heck over the place–keeping all the plates spinning can be a challenge. [...]