As a mother and entrepreneur, getting the balance right isn’t always easy. This article talks about working from home trying to focus and balancing home and kids. While I don’t get to work from home much–client projects have me working for all the heck over the place–keeping all the plates spinning can be a challenge. [...]
Congratulations to my client, the Association of Consultants to Nonprofits on their new Web site. It’s always a pleasure to work with Chicagoans, especially those who appreciate good writing and good SEO. Visit the site here.
I am pleased to announce the second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with [...]
Louisville Slugger unveiled its new logo this week and it is a home run. So often, when companies have adopted a new logo, they have stripped their visual identity of all personality in favor of “updating,” “streamlining,” or “going more upscale.” Louisville Slugger wisely went in another direction. For a brand well into its second [...]
I am honored to have helped marketing guru Philip Kotler and international marketing expert Milton Kotler set up their new Web site: www.KotlerOnGrowth.com.
The Web site offers their topical and timely thinking on headline issues and promotes their new book just out from Wiley, NY: Market Your Way to Growth: 8 Ways to Win.
Starting today, you [...]
Buyer of distressed brands Apollo Management Group has cheered the hearts of Twinkie lovers everywhere with its$410 million purchase of the snack food favorite.
Big relaunch plans have been made including having Dennis Rodman bring several cases of Twinkies to North Korea’s Kim Jong-un, to offering giant Wonder Bread size promotional sizes, to taking up giant [...]
Chinese companies made headlines a few years back with lead tainted toys and pet food that sickened cats and dogs. Now a US company is coming under fire in China. KFC is alleged to use excessive growth hormones and antibiotics in their chicken. This insightful article by Chinese branding expert Milton Kotler on the blog [...]
When a brand’s strength is tied to a real person–when it is a celebrity brand–its fortunes rise and fall with that person’s reputation and behaviors (see Osama bin Laden, Michael Vick, Tiger Woods). In the case of the Livestrong brand, Lance Armstrong’s “doing the dirty” complicates his business and his charity.
The Livestrong brand is tightly [...]
Jets player Tim Tebow has filed trademark applications in some seven categories for the term “Tebowing.” The blogosphere has erupted in complaints that the football player is trying to trademark kneeling in prayer.
A look at the actual filings (you can look at them here) show that is simply not the case. The applications are for [...]
Al Qaeda is making headlines again. We had covered the death of the Al Qaeda brand for Forbes over a year ago.
As the presidential candidates argue about what happened in Libya, Stratfor, an intelligence analysis group, has written a great article on Al Qaeda’s brand architecture mess. As Al Qaeda fades as a brand, other [...]