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Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. It is the key to raising money, recruiting jihadis and motivating them to attack. The Al Qaeda flag features the Shahadah, the Muslim declaration of belief “There [...] The most basic brand elements are a name and a logo. But these alone are not enough to communicate a rich brand identity. Your own personal identity is more than your name and your face. Your identity includes personal data like your birthday, place of residence, where you work, and your phone [...] If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the copying is funny, like this Chinese take on KFC:
Sometimes it is unsettling, like the thousands of boxes of fake Tide detergent seized by customs officials in Seattle in September of 2010: Counterfeit [...] Your brand name is a good start in creating the verbal expression of your brand. To convey a richer story, you need more than that. Call it a tagline, strapline, or slogan, a short, catchy phrase may help take many brands to the next level.
I’ve had many clients struggle trying [...] Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. Old Logo New Logo
Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin and lightweight, the technology [...] High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to former LMVH executive Philippe Soussand about brand expectations and design. The key trends: Luxury design and luxury products are becoming more common [...] Brand creation has been the official policy of the Communist Party Central Committee of China since 2004. The Ministry of Commerce launched the Brands Promotion Committee in a ceremony in Beijing on June 11 of that year. The goal of the committee was to help companies build internationally valued brands. China has become the world’s factory. [...] Bloomberg News is reporting that KFC is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating profit. Bloomberg even [...] President Obama’s reputation for dignity and style took a step back with his less than decorous vacation pictures. Gawker.com felt it necessary, due to the flip-flop flap, to provide how-to advice . The last time a President so crossed the line into “eew” was when President Johnson lifted his shirt to reveal a bare belly [...] |
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