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Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name.
Facebook raised a ruckus last year when it applied to trademark “face”–yet there were hundreds of “face” trademarks granted before Facebook [...] Mashable has an interesting take on the do’s and don’ts of creative job titles quoting Merriam Associates. Your job title is part of your personal brand so make sure it says the right things about you. Here’s the advice on Mashable. Other quick tips: 1) Be clear. If it makes people stop and wonder, it’s a mistake. 2) [...] Overstock.com fixed a huge brand blunder today when they announced they were abandoning the attempt to change their name to O.co. Here are the top five reasons why the rebranding was doomed to fail: There was never a strategic reason to change the company name. Name changes are expensive and risky in the best of circumstances. You [...] We talked about naming challenges, how to name, pitfalls to avoid in this online radio interview on CDTV.net, the online broadcasting network providing stock market news, financial, business, nasdaq, nyse, earnings, and daily dividend reports. Merriam’s Guide to Naming is available from most major booksellers, including Amazon.
New York City Mayor Michael Bloomberg is calling for a rebranding of “Ground Zero.” At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg [...] The most basic brand elements are a name and a logo. But these alone are not enough to communicate a rich brand identity. Your own personal identity is more than your name and your face. Your identity includes personal data like your birthday, place of residence, where you work, and your phone [...] Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad dressing under the brand. Though the food at Tavern on the Green was at best mediocre, the high menu prices, unique location and building, and [...] Last year when Motorola split into two companies, both called Motorola, they created brand confusion. Now Google is acquiring Motorola Mobility Holdings Inc. for its wireless patents. What’s left of Motorola can begin to create a stronger, focused brand..but that is a big if. What if Google has acquired rights to the Motorola brand? What if they [...] Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up “rearranging the furniture.” [...] Your brand name is a good start in creating the verbal expression of your brand. To convey a richer story, you need more than that. Call it a tagline, strapline, or slogan, a short, catchy phrase may help take many brands to the next level.
I’ve had many clients struggle trying [...] |
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