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Mashable has an interesting take on the do’s and don’ts of creative job titles quoting Merriam Associates. Your job title is part of your personal brand so make sure it says the right things about you. Here’s the advice on Mashable. Other quick tips: 1) Be clear. If it makes people stop and wonder, it’s a mistake. 2) [...] David Boorstin, a noted expert on brands and society, politics, culture and business, has an interesting take on the rise of Herman Cain and the 9-9-9 brand. We’ve had candidates who have effectively used marketing principles, but this is the first time we have a candidate who is himself a master marketer. Read David’s article [...] Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor. UPDATE: Found on Jihad Jihad Watch. Seems bin Laden himself was worried about his brand. In documents recovered by the SEALs, he wrote that he was [...] Lady Gaga has a valuable brand–and she is smart to be as aggressive protecting it as she has been building it. Estimates put the value of the brand at nearly $1 billion, including recording sales, concerts, clothing, fragrances, and more. She now rakes in over $90 million a year and hasn’t even begun to exploit [...] Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. It is the key to raising money, recruiting jihadis and motivating them to attack. The Al Qaeda flag features the Shahadah, the Muslim declaration of belief “There [...] Will the News of the World fiasco hurt the News Corp. brand? I doubt it, for the same reasons that brands like Martha Stewart and Michael Vick have bounced back. While the hacking has slowed down the business side of News Corp., most notably in its bid for BSkyB, and criminal charges for top execs [...] Back in January, 2011, when Michael Vick signed his first endorsement deal with a local NJ Nissan dealer, we predicted the Michael Vick brand would come back as strong as the player himself. Today, Nike announced they have re-signed Vick to a multi-year contract. To recap why the Michael Vick brand bounced back: 1) His crime had [...] Osama bin Laden may be dead, but his brand is not. USA Today is reporting the Osama bin Laden brand is suddenly doing a booming business. From bumper stickers and ties to coffee mugs and t-shirts (you can even outfit your dog), the merchandising of bin Laden has begun. Celebrity branding is a big business. Industry [...] |
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