Will the News of the World fiasco hurt the News Corp. brand? I doubt it, for the same reasons that brands like Martha Stewart and Michael Vick have bounced back.
While the hacking has slowed down the business side of News Corp., most notably in its bid for BSkyB, and criminal charges for top execs [...]
Back in January, 2011, when Michael Vick signed his first endorsement deal with a local NJ Nissan dealer, we predicted the Michael Vick brand would come back as strong as the player himself. Today, Nike announced they have re-signed Vick to a multi-year contract.
To recap why the Michael Vick brand bounced back:
1) His crime had [...]
Osama bin Laden may be dead, but his brand is not. USA Today is reporting the Osama bin Laden brand is suddenly doing a booming business. From bumper stickers and ties to coffee mugs and t-shirts (you can even outfit your dog), the merchandising of bin Laden has begun.
Celebrity branding is a big business. Industry [...]
We’ve covered political brands and the subject of brands who are people or with value closely tied to a real person, but today, the web site Mediaite has broken the story of the trademarking of the name Sarah Palin. Pretty soon, that “R” next to her name won’t mean “Republican,” but “Registered Trademark.”
It’s not unusual [...]
How much of the Apple brand equity is Steve Jobs? Is the brand at risk with Jobs’ new medical leave? When a major brand is closely tied to a single person (think of Yves St. Laurent, Oprah Winfrey, Donald Trump), brand value can rise and fall on the fortunes and failures of that person.
Steve Jobs [...]
Analysts continue to criticize Microsoft and consider its prospects as cloud computing and competitive products dim the prospects for the company’s operating systems.
A History of Failed Brands
Indeed, Microsoft has a long track record of failed brands. Here are a dozen examples:
Vista: This failure hurt the most. Microsoft is synonymous with operating systems, so a failed [...]
The Ralph Lauren brand performs a delicate balancing act. On the one hand, it represents $3000 dresses. On the other, it is stacks of merchandise piled high on sale at Macy’s. Revenue from Ralph Lauren stores ($2.3 billion) is about equal to revenue from wholesale sales to other retailers ($2.5 billion). Yet the [...]