|
Alec Baldwin has “apologized” for his boorish behavior on a recent American Airlines flight by slamming the airline’s service, claiming: “Filthy planes, barely edible meals,” making “air travel experience as inelegant as possible,” and making “flying a Greyhound bus experience.”
Predictably, a Greyhound representative has fired back: “I don’t know if he’s ever been [...] Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor. UPDATE: Found on Jihad Jihad Watch. Seems bin Laden himself was worried about his brand. In documents recovered by the SEALs, he wrote that he was [...] Last May in a Marketing Daily commentary, Beau Fraser commented on the phenomenon on “marketing tragedy,” companies doing a tie-in with natural and man-made disasters. The danger is coming off as self-serving or, as in the case of Kenneth Cole’s tweet about the revolution in Egypt being all about shoes, downright offensive. On a day [...] Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad dressing under the brand. Though the food at Tavern on the Green was at best mediocre, the high menu prices, unique location and building, and [...] If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the copying is funny, like this Chinese take on KFC:
Sometimes it is unsettling, like the thousands of boxes of fake Tide detergent seized by customs officials in Seattle in September of 2010: Counterfeit [...] Will the News of the World fiasco hurt the News Corp. brand? I doubt it, for the same reasons that brands like Martha Stewart and Michael Vick have bounced back. While the hacking has slowed down the business side of News Corp., most notably in its bid for BSkyB, and criminal charges for top execs [...] Marketing Daily has a great article on brand security. Once brands were built on great products with well-communicated features and benefits. That’s no longer enough: “now security, transparency and privacy are required ingredients for great brands.” During the Wikileaks crisis, brands like Mastercard, Visa and Paypal were threatened by “hacktivists.” We pointed out the massive [...] Back in January, 2011, when Michael Vick signed his first endorsement deal with a local NJ Nissan dealer, we predicted the Michael Vick brand would come back as strong as the player himself. Today, Nike announced they have re-signed Vick to a multi-year contract. To recap why the Michael Vick brand bounced back: 1) His crime had [...] |
|