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Alec Baldwin has “apologized” for his boorish behavior on a recent American Airlines flight by slamming the airline’s service, claiming: “Filthy planes, barely edible meals,” making “air travel experience as inelegant as possible,” and making “flying a Greyhound bus experience.”
Predictably, a Greyhound representative has fired back: “I don’t know if he’s ever been [...] Overstock.com fixed a huge brand blunder today when they announced they were abandoning the attempt to change their name to O.co. Here are the top five reasons why the rebranding was doomed to fail: There was never a strategic reason to change the company name. Name changes are expensive and risky in the best of circumstances. You [...] New York City Mayor Michael Bloomberg is calling for a rebranding of “Ground Zero.” At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg [...] Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad dressing under the brand. Though the food at Tavern on the Green was at best mediocre, the high menu prices, unique location and building, and [...] Last year when Motorola split into two companies, both called Motorola, they created brand confusion. Now Google is acquiring Motorola Mobility Holdings Inc. for its wireless patents. What’s left of Motorola can begin to create a stronger, focused brand..but that is a big if. What if Google has acquired rights to the Motorola brand? What if they [...] Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up “rearranging the furniture.” [...] Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. Old Logo New Logo
Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin and lightweight, the technology [...] Sports Business Daily reports that Los Angeles has got a corporate name for a stadium that hasn’t been built (it doesn’t even have permits or an architect) and has no NFL team. AEG, owner of Farmers Insurance, just paid $600 million for a 30 year lease on naming this non-existent thing. Farmers Field is being [...] |
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