CBS Moneywatch: Merriam Interview in Time for Mother's Day

As a mother and entrepreneur, getting the balance right isn’t always easy. This article talks about working from home trying to focus and balancing home and kids. While I don’t get to work from home much–client projects have me working for all the heck over the place–keeping all the plates spinning can be a challenge. [...]

Download a Chapter One from Philip Kotler and Milton Kotler's New Book

I am honored to have helped marketing guru Philip Kotler and international marketing expert Milton Kotler set up their new Web site:

The Web site offers their topical and timely thinking on headline issues and promotes their new book just out from Wiley, NY: Market Your Way to Growth: 8 Ways to Win.

Starting today, you [...]

KFC in China Faces More Than a Branding Problem

Chinese companies made headlines a few years back with lead tainted toys and pet food that sickened cats and dogs. Now a US company is coming under fire in China. KFC is alleged to use excessive growth hormones and antibiotics in their chicken. This insightful article by Chinese branding expert Milton Kotler on the blog [...]

Lance Armstrong's Profitable Non-Profit Livestrong Brand

When a brand’s strength is tied to a real person–when it is a celebrity brand–its fortunes rise and fall with that person’s reputation and behaviors (see Osama bin Laden, Michael Vick, Tiger Woods). In the case of the Livestrong brand, Lance Armstrong’s “doing the dirty” complicates his business and his charity.

The Livestrong brand is tightly [...]

Al Qaeda's Brand Architecture Problem and Taliban as Media Bias Victim

Al Qaeda is making headlines again. We had covered the death of the Al Qaeda brand for Forbes over a year ago.

As the presidential candidates argue about what happened in Libya, Stratfor, an intelligence analysis group, has written a great article on Al Qaeda’s brand architecture mess. As Al Qaeda fades as a brand, other [...]

Even After Vintage Clinton Repositioning Attempt, Democrats Still Have a Problem

The article I wrote for Forbes earlier this summer, “The Democrats Have A Big Branding Problem, As Does Obama,” talked about how Obama is “more defined by what he is not.” Bill Clinton’s speech last night showed that he, not Obama is a master at branding.

In one simple line, he repositioned the Democratic Party and [...]

Samsung vs. Apple: Hip to Be Square with Round Corners?

The ruling that Samsung stole technology from Apple could devastate the Samsung brand–but it may prove just as destructive to the Apple brand.

Already media wags have been calling the Android phone leader “Samesung.” But Apple could be starting down the path brand ruin. Today Apple has a reputation for being cool and creative, but how [...]

AIG is AIG Again

AIG is returning to its old name, finally correcting a an ill-considered and ineffective name change.

Here’s what we said back in 2009:
“AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to its reputation of [...]

The Toyota Brand Bounces Back

Transportation Secretary Ray La Hood sent Toyota stock into a nosedive two years ago when he told a congressional House Appropriations subcommittee, “My advice is, if anybody owns one of these vehicles, stop driving it.”

Jay Leno quipped, “Things are not looking good for Toyota. In fact, today, two crash test dummies refused to get in [...]

Greyhound: When Your Brand Is a Symbol of Awfulness

Alec Baldwin has “apologized” for his boorish behavior on a recent American Airlines flight by slamming the airline’s service, claiming: “Filthy planes, barely edible meals,” making “air travel experience as inelegant as possible,” and making “flying a Greyhound bus experience.”

Predictably, a Greyhound representative has fired back: “I don’t know if he’s ever been [...]