ICANN (Internet Corporation for Assigned Names and Numbers) has voted to allow an unlimited number of new Top Level Domains. That means companies won’t be limited to just .com, but can go for.mcdonalds and .starbucks. On the face of it, the decision looks good for brands. But think again. The result could just be more [...]
Land Rover of Larchmont and Land Rover of Mt. Kisco teamed to bring the Land Rover Experience home to their local customers. With the help of Overland Experts, trainers of expedition drivers, off-road racers, and Special Forces teams, the dealerships built a special off road course in upper Westchester County, New York and [...]
Burson-Marsteller released a study that claims 76% of blogs were off message. They analyzed more than 150 messages sent out by companies listed in the Financial Times Global 100 and discovered a large gap between the official brand messages and how they were reflected on blogs, in tweets, and on other social media posts.
The brand [...]
A good brand reputation is not a service you can buy and can’t be gained by a clever stratagem. Still, reputation managers at companies trying to do damage control or damage prevention always seem to be on the look-out for shortcuts to a strong positive brand reputation.
Preventing Negative Conversation Is Impossible
Some companies use stratagems to [...]
Today on Mashable.com, customer engagement expert Matthew Latkiewicz writes about new online marketing
trends. He notes that early marketing efforts in new media were really attempts to apply broadcast
and print advertising techniques to this new world. But new thinkers are exploring new ways to communicate.
This article, which quotes Merriam Associates, reviews what is working and what [...]
A shocking number of companies miss a critical opportunity to communicate in search engine results. What you say in Google, Bing and Yahoo! impacts traffic to your site and your brand image. Yet, too many companies let programmers write this marketing copy. Here are the five most common search engine results copy writing mistakes:
1) Providing [...]
Merriam Associates doesn’t often cover politics, but since we visited the Glenn Beck Restore Honor Rally, we couldn’t miss the Joh\n Stewart Restore Sanity Rally. What we saw was a crowd that was every bit as white, every bit as political and festive, and every bit as polite. We asked participants why they came, [...]
With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing. Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.
TV vs. Web: The Differences
1. Time [...]
Writing effective sales copy requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are [...]
A shocking number of companies invest in writing great copy for their Web sites, but miss the very basics of search engine optimization. Most sites totally neglect meta-data—the words and phrases used by search engines—in preparing Web copy. If no one can find your site, no one will read your copy, no matter how good it is. You can write great copy, rich in keywords and formatted to rank highly in search engines, but if you neglect your meta-data, and you are trying to run a marathon with your feet tied together.
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