Transportation Secretary Ray La Hood sent Toyota stock into a nosedive two years ago when he told a congressional House Appropriations subcommittee, “My advice is, if anybody owns one of these vehicles, stop driving it.”
Jay Leno quipped, “Things are not looking good for Toyota. In fact, today, two crash test dummies refused to get in [...]
The BMW X Drive Team rolled into Mt. Kisco BMW last week to give drivers a chance experience the BMW intelligent 4×4 system. With demos and test drives, BMW was able to bring the experience of the brand to potential BMW drivers at the local and personal level. The dealership was able [...]
Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video:
1) Light your shot—dark videos don’t invite eyes
2) Get the best sound you can—your viewers are likely listening through headphones
3) Use a tripod for Pete’s sake!!—You want to make visitors stick, not get [...]
We went out into the rainy, dark, early morning hours of Black Friday, November 26, 2010 to take the pulse of holiday shoppers. Despite the continuing recession, we found a spirit of enthusiasm, a hunger for brands, and a nose for bargains. Here’s what bargain hunting consumers had to say while out holiday shopping very, [...]
We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is the customer testimonial. With more impact than a customer list and more persuasive than a quote, is a short video of your customers talking about your product or service [...]
As today is Veteran’s Day, I wanted to call attention to a very special place: The National Navy UDT-SEAL Museum located in Fort Pierce Florida. It was my honor to help promote the Museum’s Silver Anniversary (25th Year) Muster and help drive visitors to the Museum’s Web site.
This annual event attracted thousands of people from [...]
Merriam Associates doesn’t often cover politics, but since we visited the Glenn Beck Restore Honor Rally, we couldn’t miss the Joh\n Stewart Restore Sanity Rally. What we saw was a crowd that was every bit as white, every bit as political and festive, and every bit as polite. We asked participants why they came, [...]
If a picture is worth a thousand words, video is worth millions.
Video production costs are shrinking as the tools and technology become more powerful. The value that video can bring to your business, both in effectively communicating with people and in terms of driving traffic to your site, is well-documented. Here are 12 ideas to [...]
Merriam Associates doesn’t often cover politics, but when we found ourselves in Washington DC during the Glenn Beck Restore Honor rally, we couldn’t resist asking participants why they came, what they stand for and what they hope will happen next. We discovered the “Glenn Beck brand” of politics is different than portrayed and is broader [...]
Many companies worry about video quality and spend a fortune on slick production. While you should always aim for the best possible results, sometimes good enough is more than good enough. Very often, the simple and genuine communication trumps the sophisticated.
How a Cheaply Produced Web Video Wins
Take the example of Tino Gagliardi, a candidate for [...]
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