Kayla Schwartz, Speech and Presentation Coach, and Media Trainer, talks about the importance of what the audience will see in your video.
Your setting matters. The environment of your talk enhances the message you are conveying. Pick a place that is relevant to your message.
Similarly, the way you look impacts your message. You want to appear [...]
Fast growing, innovative companies can sometimes outgrow their brands.
“Our name became constraining,” said Frank Butler, CEO of Proxios, a fast-growing company using cloud computing technology to create affordable and reliable alternatives to traditional in-house information technology and phone systems. “Our old name Super-Server did not have broad appeal and it was dated.”
Merriam Associates gave this [...]
While buying a steam roller is very different from buying a can of soda, brand still matters. We talked to heavy equipment operators at work sites around the Chicago area to gather their opinions about construction equipment brands.
How Do the Brands Compare?
Caterpillar and John Deere are the dominant brands. While competitors have multiplied and [...]
Outgrowing the Brand
Proxios had its beginnings as a small technology infrastructure outsourcing company called SuperServer. The company has grown beyond its Richmond, VA roots to have a national reach and had made significant investments in cutting-edge technology. They needed a brand that would convey the true stature of the company and give it a [...]
The FDA has fired a warning shot at one of Americas most beloved brands. They accuse the makers of Cheerios of selling the cereal as a drug to prevent and treat high cholesterol—a charge with a potentially huge impact on Cheerios sales and reputation. We talked to Cheerios eaters to find out why they ate [...]