B2B « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Congratulations to Geomentum

Merriam Associate’s client Geomentum is in the news with a new president, Lisa Bradner. Read about the new appointment here.

Merriam Associates created the Geomentum name a year ago when Interpublic consolidated several large local media-buying and marketing services units including newspaper buying agency NSA Media, Wahlstrom, a specialist in Yellow Pages and local search, [...]

Best and Worst Wall Street Brands

Financial services brands have taken a beating–especially on Wall Street. We went downtown to talk to financiers themselves.

Business Branding: Toward A More Effective Approach

Is your brand all talk and no do? Successful brands walk the walk as much as they talk the talk. Great brands are not creatures of the marketing, living only in ads and brochures. Business brands have to break out of the marketing department and work beyond the scope of the ad campaign. They must [...]

Business-To-Business Brands: The Importance of the Sales Force

Sales the key to building your business brand. Your sales force is your eyes and ears and your voice. They operate in the real world of the market every day and own the client relationship. They have an ear to the ground to hear what people say about you and your competition. Through their words and actions, your sales force conveys the meaning, feeling, and experience of your brand to clients and prospects.

Business Brands vs. Consumer Brands: Differences and Implications

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders?

Small B2B Company Rebrands

By 2007, the second generation of the founders’ family had taken over. They wanted to grow more aggressively. They needed an identity that could effectively carry the company reputation to new audiences in new markets. Merriam Associates helped with the rebranding.

Congratulations to Geomentum

Best and Worst Wall Street Brands

Business Branding: Toward A More Effective Approach

Business-To-Business Brands: The Importance of the Sales Force

Business Brands vs. Consumer Brands: Differences and Implications

Small B2B Company Rebrands

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Congratulations to Geomentum

Best and Worst Wall Street Brands

Business Branding: Toward A More Effective Approach

Business-To-Business Brands: The Importance of the Sales Force

Business Brands vs. Consumer Brands: Differences and Implications

Small B2B Company Rebrands

Contact us at:

Recent Posts