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Mashable has an interesting take on the do’s and don’ts of creative job titles quoting Merriam Associates. Your job title is part of your personal brand so make sure it says the right things about you. Here’s the advice on Mashable. Other quick tips: 1) Be clear. If it makes people stop and wonder, it’s a mistake. 2) [...] We were on the Brand Money show on Atlanta’s Business Radio talking about how licensing can build brands and how brands can profit from licensing. Been There. Done That. Bought The T Shirt. The “Occupy Wall Street” movement has spawned a brand: the “Occupy” brand. Since the start of demonstrations a month ago, we’ve seen “Occupy Times Square,” “Occupy Atlanta,” and “Occupy San Francisco” spring up. We also have “OccupyTogether.org” as an unofficial hub for other “Occupy” activities, and “OccupyEverything.org” [...] David Boorstin, a noted expert on brands and society, politics, culture and business, has an interesting take on the rise of Herman Cain and the 9-9-9 brand. We’ve had candidates who have effectively used marketing principles, but this is the first time we have a candidate who is himself a master marketer. Read David’s article [...] Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor. UPDATE: Found on Jihad Jihad Watch. Seems bin Laden himself was worried about his brand. In documents recovered by the SEALs, he wrote that he was [...] Lady Gaga has a valuable brand–and she is smart to be as aggressive protecting it as she has been building it. Estimates put the value of the brand at nearly $1 billion, including recording sales, concerts, clothing, fragrances, and more. She now rakes in over $90 million a year and hasn’t even begun to exploit [...] Last May in a Marketing Daily commentary, Beau Fraser commented on the phenomenon on “marketing tragedy,” companies doing a tie-in with natural and man-made disasters. The danger is coming off as self-serving or, as in the case of Kenneth Cole’s tweet about the revolution in Egypt being all about shoes, downright offensive. On a day [...] Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. It is the key to raising money, recruiting jihadis and motivating them to attack. The Al Qaeda flag features the Shahadah, the Muslim declaration of belief “There [...] Last year when Motorola split into two companies, both called Motorola, they created brand confusion. Now Google is acquiring Motorola Mobility Holdings Inc. for its wireless patents. What’s left of Motorola can begin to create a stronger, focused brand..but that is a big if. What if Google has acquired rights to the Motorola brand? What if they [...] |
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