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Last year when Motorola split into two companies, both called Motorola, they created brand confusion. Now Google is acquiring Motorola Mobility Holdings Inc. for its wireless patents. What’s left of Motorola can begin to create a stronger, focused brand..but that is a big if. What if Google has acquired rights to the Motorola brand? What if they [...] Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up “rearranging the furniture.” [...] If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the copying is funny, like this Chinese take on KFC:
Sometimes it is unsettling, like the thousands of boxes of fake Tide detergent seized by customs officials in Seattle in September of 2010: Counterfeit [...] Marketing Daily has a great article on brand security. Once brands were built on great products with well-communicated features and benefits. That’s no longer enough: “now security, transparency and privacy are required ingredients for great brands.” During the Wikileaks crisis, brands like Mastercard, Visa and Paypal were threatened by “hacktivists.” We pointed out the massive [...] Back in January, 2011, when Michael Vick signed his first endorsement deal with a local NJ Nissan dealer, we predicted the Michael Vick brand would come back as strong as the player himself. Today, Nike announced they have re-signed Vick to a multi-year contract. To recap why the Michael Vick brand bounced back: 1) His crime had [...] Last week, I had the pleasure of talking to Christopher Ibsen, Chief Marketing Officer of the Piggly Wiggly grocery chain. I was on the receiving end of his charming rebuttal of my comment about Pig Swig (Piggly Wiggly’s private label beer) being one of the growing ranks cheap beers fighting to be the lowest price [...] |
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