Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products from China is growing. And that means certain harm to some of America’s leading brands.

The Fisher-Price recall is expected to cost many millions in administration alone. That is only the tip of [...]

The opportunity for marketing sporting goods in China is formidable—in both senses of the word. Yes, the market is awesome in size, but it is also intimidating in its challenges. Companies that bring American attitudes towards sports marketing and branding to China will resoundingly fail.