Copywriting « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

Writing Sales Copy for the Web

Writing effective sales copy requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are [...]

The Last Mile in Copy Writing—Search Engine Optimization’s Three Critical Steps

A shocking number of companies invest in writing great copy for their Web sites, but miss the very basics of search engine optimization. Most sites totally neglect meta-data—the words and phrases used by search engines—in preparing Web copy. If no one can find your site, no one will read your copy, no matter how good it is. You can write great copy, rich in keywords and formatted to rank highly in search engines, but if you neglect your meta-data, and you are trying to run a marathon with your feet tied together.

Rebranding Proxios

Outgrowing the Brand
Proxios had its beginnings as a small technology infrastructure outsourcing company called SuperServer. The company has grown beyond its Richmond, VA roots to have a national reach and had made significant investments in cutting-edge technology. They needed a brand that would convey the true stature of the company and give it a [...]

Writing Copy for the Web

A good copywriter is a master in the basics of writing, but that isn’t good enough for the web. You need to master the new fundamentals of writing for the web.

Promote Uganda: Focusing The Brand Message

Focusing The Message of an NGO Brand
Promote Uganda is a non-governmental-organization (NGO) founded by successful ex-patriot Ugandans with the goal of improving the economic lot of people in Uganda. The organization is an ambitious one. We helped them organize and articulate their agenda around several key initiatives:

Providing tourists information about travel to Uganda
Helping researchers or [...]

Copy Writing for Catalogs—Short Form Sales Copy

Writing copy for catalogs requires you get a lot done in few words. Your words have to sell within a very limited amount of space. These key points will get your readers to say, “Wow! I want to buy that!”

Kirch: A Brand Story and a Catalog for Design Icon George Nelson

A Growing Company Looks to Branding
Kirch had grown from a small family venture into a multinational manufacturing and marketing powerhouse. The company had never really addressed its brand or history. In preparation for a new web site, they wanted to communicate to consumers in a new way. Kirch asked Merriam Associates to write the company [...]

What’s in a Blog

What I want to do is write a “how-to” guide for entrepreneurs. My goal is to I lay out some basics as reference information. I don’t really think my food choices are important to anyone who wants my consulting services — so for my blog, I’m writing a book about what I do.