Merriam's Guide to Naming Pre-order Promotion


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Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

January 15th, 2010 | Tags: , , , | Category: Copywriting, How-To, Marketing, Television, Video, Web | Leave a comment

The LongTail and Web Video Monetization

Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge.

May 5th, 2009 | Tags: , , , | Category: Technology, Television, Web | Leave a comment

Video Suggestion Engines

The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it.

April 28th, 2009 | Tags: , , , | Category: Convergence, Technology, Television, Web | Leave a comment

Next Generation Web Video

The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube.

March 22nd, 2009 | Tags: , , , , | Category: Marketing, Startup, Technology, Television, Web | One comment

Web-TV Convergence, What is it?

Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment.

March 20th, 2009 | Tags: , , , , | Category: Marketing, Technology, Television, Web | Leave a comment