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Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

Writing Sales Copy for the Web

Writing effective sales copy requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are [...]

Bing v. Google Chatter

The NY post reported Sergey Brin is worried about Bing …

Surely Google has room for improvement and needs a little rattling to tune up its offering now that a competitor with some financial means to fight is in the game, and not just a startup they can roll over. The fact remains consumers don’t actually [...]

The LongTail and Web Video Monetization

Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge.

Video Suggestion Engines

The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it.

Next Generation Web Video

The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube.

Web-TV Convergence, What is it?

Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment.