Brand Insight « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Glenn Beck's Brand of Politics at the Restore Honor Rally

Merriam Associates doesn’t often cover politics, but when we found ourselves in Washington DC during the Glenn Beck Restore Honor rally, we couldn’t resist asking participants why they came, what they stand for and what they hope will happen next. We discovered the “Glenn Beck brand” of politics is different than portrayed and is broader [...]

Toyota Brand Still Strong Despite Recalls

How are the recalls and bad headlines affecting the Toyota brand? In Context Opinion hit the parking lot to talk to everyday drivers to find out if the brand is in trouble.

What we heard is that people still value the brand—some passionately. While some people are concerned about the way Toyota initially handled the recall [...]

Renaming Proxios: CEO Talks About the Process

Fast growing, innovative companies can sometimes outgrow their brands.

“Our name became constraining,” said Frank Butler, CEO of Proxios, a fast-growing company using cloud computing technology to create affordable and reliable alternatives to traditional in-house information technology and phone systems. “Our old name Super-Server did not have broad appeal and it was dated.”

Merriam Associates gave this [...]

Glenn Beck's Brand of Politics at the Restore Honor Rally

Toyota Brand Still Strong Despite Recalls

Renaming Proxios: CEO Talks About the Process

Heavy Equipment Branding

The Untold Health Care Reform Narrative: Blame Pharma

New York Bar Show

AIG Name Change to AIU

Best and Worst Wall Street Brands

Domino Sugar New Cannister Package Innovation

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