Crash Branding--Brand Communication in a Crisis

When a Continental Airlines jet caught fire and skidded off a Denver runway in November 2008 and USAirways jet landed in New York’s Hudson River in January, 2009, they demonstrated a new challenge facing a brand crisis. Twitter and Facebook have changed the game. Gone are the days when corporate execs could huddle and practice [...]

Marketing Executives Networking Group Top Trends 2009

MENG (Marketing Executives Networking Group) polled top executives across industries and disciplines to find out what will drive brands in the coming year. Interview with Anderson Analytics CEO Tom H.C. Anderson for a review of study highlights.

Trends for Branding in 2009--Consumer Interviews and the G-Ometer Report

Change was on everyone’s lips in 2008, and it is coming with a vengeance in 2009. With the economy in a free-fall, the business of brand planning has never been so uncertain. We hit the streets to talk directly to consumers. We also spoke to one of New York’s Guru’s of the future, Judy Galloway, the brains behind the G-Ometer Report, which has a finger on the pulse of culture and the markets, and an eye on the horizon. This video presents key insights for business in 2009.

Anholt GfK Roper Nation Brands Index

The recently released Anhold GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP at GfK tells us how the Index was calculated, why it was done, and what it means.