Brand architecture is the relationship of brands within a portfolio to each other and the parent company. Merriam Associates can help you make sure your brand portfolio is structured for success and future growth.
We have worked on brand architecture projects for Fortune 500 companies such as Exxon-Mobil, Johnson and Johnson and Chevron. Many small companies neglect the efficiencies and brand strengthening power that effective management of their brands can earn them.
For more information on brand architecture, see these articles: