Going Beyond the Limits of the Focus Group
In Context Opinion gets out from behind the glass and out on the street, the mall, in people’s homes, even trade show floors, to capture uncensored opinions about consumer products, business-to-business offers, stores, packaging, innovation, brands and more.
Our world of instant communication and fast-change makes knowing what people think more important than ever. Old-fashioned fashioned qualitative techniques with their artificial environments just aren’t good enough. We go where focus groups won’t and talk to people focus groups can’t. We get you the answers you need fast – and we deliver economically.
Methodology for Listening and Getting Your Story
We listen to what people have to say in context, where they are thinking about your product and making decisions. We use unobtrusive equipment and an interview approach that puts people at ease and gets them talking. We get the detail and ask the important follow up questions. You get a better perspective and an accurate understanding of attitudes and motives.
Topics We Can Explore
- Brand marketing and strategy
- Advertising and promotional program and messaging effectiveness
- Public relations messaging and response to headline issues
- Customer testimonials/loyalty
- Competitive intelligence
- Trend forecasting and innovation
- Retail experience and comparing channels
- Customer service
- Segmentation and niche markets
- Product design
- Package design
- Marketing messages
- Event and trade show effectiveness