Marketing Communications

Once you have a strong brand, you need to communicate it to the public, including customers, prospects, opinion leaders and the press.    Merriam Associates can help you get your message across using traditional advertising,  new media techniques,  public relations, and direct response.

Message Conceptualization:

We hone your message, using your positioning, features and benefits to tell a story that informs and motivates.

Copywriting:

We write short form copy for taglines, :30 commercials, packaging and banner ads.  We also can write hundred page Web sites that are fully optimized for SEO.  Our work includes product catalogs, magazine articles, brochures, white papers, on-going blog maintenance and more.  Several of our articles on writing copy and writing examples include:

Writing Copy for the Web

Web Copy that Sells

The Last Mile in Copy Writing–Search Engine Optimization’s Three Critical Steps

Copy Writing for Catalogs–Short Form Sales Copy

Web Video:  Six Keys to Effective Video Script Writing

Rebranding Proxios–Writing the Message of the Brand

Kirch–The Brand Story and Catalog of Designs

Communications Design

Merriam Associates can design your Web 3.0 Web site, your brochures, post cards and sell sheets, banner ads and squeeze pages, and even your stationery.

Promote Uganda–Telling the Story Through Words and Design (link)

Marketing Tactics for Traditional and Web 3.o Media

We identify and evaluate your options in print, broadcast, direct mail (traditional and email) and online opportunities, including blogs, social media and ad networks.  We can plan and execute your advertising and lead generation campaigns.

Viral Marketing Can Make Your Brand Sick

Crash Branding–Brand Communications in a Crisis

Nude Followers on Twitter

Public Relations in a Social and Connected World

Merriam Associates are experts at using innovative techniques to build awareness, understanding and appreciation.  We have a modern take on public relations, marrying traditional techniques with new media opportunities. We extend traditional PR with digital techniques to increase the effectiveness of traditional activities including taking advantage of opportunities presented by blogs, social networks, new media, and search engines. We have an extensive in-house list of news, business, and marketing publications, to which we add media targeted for specific clients. We work to “sell” your stories to key publications and pitch articles and ideas.  We position your company and its spokespeople as go-to expert sources for quotes and background information. We facilitate sharing by using RSS and services like Digg, Delicious, Stumbleupon and others.  PR is the most powerful means to drive SEO—it improves search engine ranking, builds links and drives traffic to your site.