Merriam's Guide to Naming: A Practical Guide to Business Naming

Naming your business or product is the first step in creating a brand. It can be notoriously hard to do well. Whether you are a Fortune 500 company or a start-up, you can’t afford to get it wrong. Our new book and companion website Merriam’s Naming will help you get it right.

Merriam’s Guide to Naming gives you practical advice and real-world examples that help you get past the frustration, cut the expense and avoid common mistakes in naming. Inside, you will learn:

• The pitfalls to avoid
• What worked for the world’s largest brands
• The key criteria of a great name
• How to navigate the stumbling blocks that waist time and cost money
• Dealing with the challenge of domain names
• Addressing complex issues such as how the company relates to product names and how to deal with names in mergers and acquisitions

Plus you will get tools for creating, evaluating, and implementing your name. Merriam’s Guide to Naming gives you a proven process that works for small companies and scales for million dollar global organizations.

Buy Merriam’s Guide to Naming—in stock now at major booksellers for $12.98 or at the Merriam’s Naming site.

Author Lisa Merriam has made a career of helping companies build and manage brands. She has led over 87 naming projects for billion dollar Fortune 500 multinationals and fast growth, small and start-up companies. Her naming experience includes business-to-business and consumer brands, in sectors as diverse as fashion, retail, technology, industrial products, business services, and more.