Marketing Tactics for Traditional and Web 3.o Media
We identify and evaluate your options in print, broadcast, direct mail (traditional and email) and online opportunities, including blogs, social media and ad networks.
- Brand audits with recommendations for consistent alignment across all social media
- Blog strategy development, blog copywriting, blog SEO, blog link building
- Social media strategy and execution
Public Relations in a Social and Connected World
Merriam Associates are experts at using innovative techniques to build awareness, understanding and appreciation. We have a modern take on public relations, marrying traditional techniques with new media opportunities. We extend traditional PR with digital techniques to increase the effectiveness of traditional activities including taking advantage of opportunities presented by blogs, social networks, new media, and search engines. We have an extensive in-house list of news, business, and marketing publications, to which we add media targeted for specific clients. We work to “sell” your stories to key publications and pitch articles and ideas. We position your company and its spokespeople as go-to expert sources for quotes and background information. We facilitate sharing by using RSS and services. PR is the most powerful means to drive SEO—it improves search engine ranking, builds links and drives traffic to your site.