B2B « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Congratulations to Geomentum

Merriam Associate’s client Geomentum is in the news with a new president, Lisa Bradner. Read about the new appointment here.

Merriam Associates created the Geomentum name a year ago when Interpublic consolidated several large local media-buying and marketing services units including newspaper buying agency NSA Media, Wahlstrom, a specialist in Yellow Pages and local search, [...]

Renaming Proxios: CEO Talks About the Process

Fast growing, innovative companies can sometimes outgrow their brands.

“Our name became constraining,” said Frank Butler, CEO of Proxios, a fast-growing company using cloud computing technology to create affordable and reliable alternatives to traditional in-house information technology and phone systems. “Our old name Super-Server did not have broad appeal and it was dated.”

Merriam Associates gave this [...]

Selected Naming Project Portfolio

Merriam Associates names almost a hundred companies and products a year. We work across categories, from consumer to B2B, from billion dollar companies to start-ups you haven’t heard of (yet). Our innovative approach creates strategically valuable names with impact.

Rebranding Proxios

Outgrowing the Brand
Proxios had its beginnings as a small technology infrastructure outsourcing company called SuperServer. The company has grown beyond its Richmond, VA roots to have a national reach and had made significant investments in cutting-edge technology. They needed a brand that would convey the true stature of the company and give it a [...]

Naming Your Company or Product — Biggest Mistakes

The five biggest mistakes you can make when naming your company, product or service.

Business Branding: Toward A More Effective Approach

Is your brand all talk and no do? Successful brands walk the walk as much as they talk the talk. Great brands are not creatures of the marketing, living only in ads and brochures. Business brands have to break out of the marketing department and work beyond the scope of the ad campaign. They must [...]

Business Branding: The Emotion Quotient

Business brands can be just as emotional as consumer brands–in fact the best B2B brands harness the power of emotion to win in the market.

Business-To-Business Brands: The Importance of the Sales Force

Sales the key to building your business brand. Your sales force is your eyes and ears and your voice. They operate in the real world of the market every day and own the client relationship. They have an ear to the ground to hear what people say about you and your competition. Through their words and actions, your sales force conveys the meaning, feeling, and experience of your brand to clients and prospects.

Business Brands vs. Consumer Brands: Differences and Implications

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders?

Small B2B Company Rebrands

By 2007, the second generation of the founders’ family had taken over. They wanted to grow more aggressively. They needed an identity that could effectively carry the company reputation to new audiences in new markets. Merriam Associates helped with the rebranding.