Your brand name is a good start in creating the verbal expression of your brand. To convey a richer story, you need more than that. Call it a tagline, strapline, or slogan, a short, catchy phrase may help take many brands to the next level.
I’ve had many clients struggle trying [...]
Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper.
Old Logo
New Logo
Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin and lightweight, the technology [...]
The American Express Open Forum publishes advice articles for small business leaders. Today’s featured article, which quotes Merriam Associates, is about personal branding–how you can create a recognizable persona for yourself and your company. A personal brand has always been helpful for advertising, recognition, and networking. The growth of social media makes thinking deliberately about [...]
“Don’t use the F-Bomb” is a seemingly common sense rule when using social media for corporate purposes.
But, common sense is not as common as you might hope.
A purported social media expert working for a leading social media agency tweeted this for Chrysler: “I find it ironic that Detroit is known as the Motorcity and yet [...]
The March 2011 issue of Success magazine features the article “Spend Your Way to Prosperity,” with recommendations for the best initial investments entrepreneurs should make. The article (you can preview here) includes a quote from Merriam Associates on spending money upfront to protect your brand with a trademark and by owning your brand in the [...]
Egypt isn’t known for creating global brands. The country wins “Best Country Brand for History” almost every year, but their commercial brands are not winning awards or dominating global markets. Here are the top 12 home-grown corporate brands from that country:
1. Orascom Holdings (including Orascom Construction and Orascom Development)
Corporate restructuring can make perfect financial sense, yet create a perfect mess out of the brand.
Take Marathon Oil, which just announced it is spinning off its “downstream” refining and retail operations. Those low margin businesses drag down the finances of the whole company, so a spin off is a shrewd move. Still, calling one company [...]
A good brand reputation is not a service you can buy and can’t be gained by a clever stratagem. Still, reputation managers at companies trying to do damage control or damage prevention always seem to be on the look-out for shortcuts to a strong positive brand reputation.
Preventing Negative Conversation Is Impossible
Some companies use stratagems to [...]
It was just a matter of time before the kinds of people who vandalized brand symbols at world economic summits resorted to brand cyber-vandalism. The Wikileaks hacktivists have targeted and threatened global brands like Mastercard, Visa, Paypal, Amazon, Twitter and Shell.
Gone are the days when a brand was a simple guarantee of product quality. Brands [...]
A shocking number of companies miss a critical opportunity to communicate in search engine results. What you say in Google, Bing and Yahoo! impacts traffic to your site and your brand image. Yet, too many companies let programmers write this marketing copy. Here are the five most common search engine results copy writing mistakes:
1) Providing [...]
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