B2C « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Lisa Merriam NPR Interview on BP

Lisa Merriam interviewed on NPR about the fate of the BP brand

Scott Neuman of NPR asked me about the possible boycotts of BP. I explained that brand is not a driver for people buying gas. Location is most important. People will literally not drive across a median to reach a gas station on the [...]

New York Bar Show

Copy Writing for Catalogs—Short Form Sales Copy

Writing copy for catalogs requires you get a lot done in few words. Your words have to sell within a very limited amount of space. These key points will get your readers to say, “Wow! I want to buy that!”

The LongTail and Web Video Monetization

Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge.

Naming Your Company or Product — Biggest Mistakes

The five biggest mistakes you can make when naming your company, product or service.

Business Brands vs. Consumer Brands: Differences and Implications

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders?