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People say they want green—but that doesn’t mean they buy it. It’s the same for green cars as it is for green vegetables. Rasmussen reports 27% of U.S. adults expect to buy an electric car in the next ten years, but recently released sales figures show car buyers are shunning the electric Nissan Leaf and [...] The March 2011 issue of Success magazine features the article “Spend Your Way to Prosperity,” with recommendations for the best initial investments entrepreneurs should make. The article (you can preview here) includes a quote from Merriam Associates on spending money upfront to protect your brand with a trademark and by owning your brand in the [...] High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to former LMVH executive Philippe Soussand about brand expectations and design. The key trends: Luxury design and luxury products are becoming more common [...] Anyone watching a minute or two of the Super Bowl knows how important brands are in the beer category. Yet some retailers are trying the generic angle again. In the 1970′s retailers tried plain white cans emblazoned with the word “BEER”. Thirty years later, they are taking a slightly more sophisticated approach. Last year, 7-Eleven launched [...] Since Motley Fool has named 2011 “The Year of the Spin-Off,” we have covered a number of companies who have made a confusing mess of their brands. Corporate spin-offs have led to brand spin-outs for companies like Marathon and Motorola. Sara Lee is doing it right. The company is keeping its core food business under the [...] Bloomberg News is reporting that KFC is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating profit. Bloomberg even [...] Mintel, a global market intelligence company, recently released a study touting growing consumer acceptance of generic, private label, and retailer brands. Yet what people say does not always affect what people do. The Mintel headline claims “Private label gets a quality reputation, causing consumers to change their buying habits.” The truth is that behavior lags far [...] |
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