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I was right in the middle of writing a blog entry on how the well-documented trust problems of the Facebook brand have left a gaping strategic hole that could have allowed Google+ to topple the social media giant. But then Google+ messed up in a big way. They no longer can claim trustworthiness and may [...] July 25th, 2011 | 5 comments
Rance Crain has an interesting post in Advertising Age: “Back in the Mad Men days, when the “pioneers of advertising,” as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a little exaggeration was not unreasonable to accentuate the selling points of the ad messages.” Don’t try [...] March 8th, 2011 | Leave a comment
Burson-Marsteller released a study that claims 76% of blogs were off message. They analyzed more than 150 messages sent out by companies listed in the Financial Times Global 100 and discovered a large gap between the official brand messages and how they were reflected on blogs, in tweets, and on other social media posts. The brand [...] January 13th, 2011 | Leave a comment
Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video: 1) Light your shot—dark videos don’t invite eyes January 4th, 2011 | Leave a comment
The Toilet Paper Entrepreneur has some interesting (if sometimes contradictory) observations, tips and advice for businesses and individuals in this post: Things Not to Do on Social Media Sites December 16th, 2010 | Leave a comment
We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is the customer testimonial. With more impact than a customer list and more persuasive than a quote, is a short video of your customers talking about your product or service [...] November 21st, 2010 | Leave a comment
Firefly Millward Brown’s New Rules for Brand Engagement study discusses the trouble brands are having effectively using social media. As we have discussed in previous posts, many marketers come across as insincere, pandering, or boring. The relationship/conversation thing seems to still stump many, many marketers. Consider the different Twitter approaches of the worlds’ leading car [...] November 19th, 2010 | 7 comments
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message. When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...] March 21st, 2010 | Leave a comment
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message. While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message: March 20th, 2010 | Leave a comment
Kayla Schwartz, Speech and Presentation Coach, and Media Trainer, talks about the importance of what the audience will see in your video. Your setting matters. The environment of your talk enhances the message you are conveying. Pick a place that is relevant to your message. Similarly, the way you look impacts your message. You want to appear [...] March 1st, 2010 | Leave a comment
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