Web Video: Preparing your Message

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message.

When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...]

Web Video: Preparing Your Delivery

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message.

While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message:
1. Connect with your audience. The person watching your video should [...]

Web Video: Thinking About the Visual Presentation

Kayla Schwartz, Speech and Presentation Coach, and Media Trainer, talks about the importance of what the audience will see in your video.

Your setting matters.  The environment of your talk enhances the message you are conveying. Pick a place that is relevant to your message.

Similarly, the way you look impacts your message.  You want to appear [...]

Ten Ways Web Video Is Different from TV

With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing.  Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.

TV vs. Web: The Differences
1.    Time [...]

Public Relations meets the Blog

PR is the most effective way to build mind share, marketing pull and general awareness. You must learn to craft the finer more focused little blog blasts and leverage them. Long copy still sells; you just have to build that long copy in discreet chunks and sew them together on the web.