Bloomberg News is reporting that KFC is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating profit.
Bloomberg even [...]
Three years ago, Christmas shoppers were rocked by recalls of some of kids’ most beloved toys from most trusted brands. We talked to consumers back then, but wondered, What is the long-term impact of those recalls on consumer opinion, brands, and “made in China?” Merriam Associates went out Christmas Eve to put that question to [...]
Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products from China is growing. And that means certain harm to some of America’s leading brands.
The Fisher-Price recall is expected to cost many millions in administration alone. That is only the tip of [...]
With toy recalls filling the news, what do shoppers think? How is lead in popular brands affecting the decisions shoppers are making? We interview toy buyers at the Times Square Toys R Us on 12/1/07.
If there is one thing that Western apparel companies should know about China, it is this: Brand sells.
Lisa Merriam, New York brand strategy expert advises top Chinese marketers on how to efficiently create global brands
Originally published in the Beijing Business Herald, October 21, 2006
Branding may still be a relatively new concept in China, but the nation can be expected to reach a high level of sophistication in a relatively short period of [...]
Lisa Merriam addresses questions about the benefits of globalization, problems multinational companies experience as they enter developing countries, the growth of the anti-globalization movement and the nationality of brands.
The opportunity for marketing sporting goods in China is formidable—in both senses of the word. Yes, the market is awesome in size, but it is also intimidating in its challenges. Companies that bring American attitudes towards sports marketing and branding to China will resoundingly fail.