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Glenn Beck's Brand of Politics at the Restore Honor Rally

Merriam Associates doesn’t often cover politics, but when we found ourselves in Washington DC during the Glenn Beck Restore Honor rally, we couldn’t resist asking participants why they came, what they stand for and what they hope will happen next. We discovered the “Glenn Beck brand” of politics is different than portrayed and is broader [...]

August 30th, 2010 | Tags: , , , | Category: Brand Insight, Video | Leave a comment

Lisa Merriam NPR Interview on BP

Lisa Merriam interviewed on NPR about the fate of the BP brand

Scott Neuman of NPR asked me about the possible boycotts of BP.  I explained that brand is not a driver for people buying gas.  Location is most important.  People will literally not drive across a median to reach a gas station on the [...]

May 26th, 2010 | Tags: , , , , | Category: Brand Strategy, Branding, Identity, Marketing, Public Relations | Leave a comment

BP’s Social Media Slip Up: BP Can’t Tweet

BP can’t seem to tweet. Maybe you can help?

BP Doubles Down on Damage

My previous post discussed how the oil spill killed BP’s environmental brand positioning.  BP’s response to the spill has done even more damage. While the company is focused on the disaster, surely their marketing people aren’t out personally mucking out the marshes (if [...]

May 3rd, 2010 | Tags: , , , | Category: Copywriting, Marketing, Social Media | 7 comments

BP: Disingenuously Branding

The oil spewing from the destroyed drilling-rig off the coast of Louisiana is devastating the environment; it also damages one of the decade’s most prominent brands.

No matter that the oil rig in question is actually owned and operated by Transocean, the world’s largest offshore drilling contractor. No matter that nine of the eleven victims are [...]

April 29th, 2010 | Tags: , , , , | Category: Brand Strategy, Public Relations, Social Media | 11 comments

The Untold Health Care Reform Narrative: Blame Pharma

Merriam Associates Insight On-the-Street went out to discover what people think about the debate on health care reform.  We wanted to see if there is a consensus among regular people who are not taking active part in the debate.

What we heard is rather different from what is reported on the news.  Away from the fun-house [...]

August 14th, 2009 | Tags: , , , , | Category: Brand Insight, Video | One comment

Nude Followers on Twitter

Social media has been the darling of marketers for almost two years now. While its potential is obvious, the stumbling blocks remain.

Spam:
When you get past people talking about what they ate for dinner last night, too much social media content is simply Spam. Some of the Spam is harmless and boring self-promotion—visit LinkedIn group [...]

August 11th, 2009 | Tags: , , , , | Category: Marketing, Social Media, Viral Marketing | 3 comments

The Changing Role of Brands

How can you tell if your brand is or will be memorable? You can’t spot memorability simply by looking . Since memorability is so all-important, getting it right in the beginning is critical. You can move forward with reasonable assurance that your brand will be memorable if you consider the following six factors…

October 1st, 2006 | Tags: , , , , | Category: Brand Strategy, Branding, Marketing, Trends | Leave a comment