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Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. Old Logo New Logo
Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin and lightweight, the technology [...] High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to former LMVH executive Philippe Soussand about brand expectations and design. The key trends: Luxury design and luxury products are becoming more common [...] President Obama’s reputation for dignity and style took a step back with his less than decorous vacation pictures. Gawker.com felt it necessary, due to the flip-flop flap, to provide how-to advice . The last time a President so crossed the line into “eew” was when President Johnson lifted his shirt to reveal a bare belly [...] Green–it’s the new blue. As an overused boring corporate color, blue is losing ground to green. Corporations everywhere have been jumping on the “green” bandwagon, whether they are hotels that wash towels less frequently, moving companies that reuse boxes, or retailers that recycle plastic bags. The green washing trend is even spreading corporate [...] Fast growing, innovative companies can sometimes outgrow their brands. “Our name became constraining,” said Frank Butler, CEO of Proxios, a fast-growing company using cloud computing technology to create affordable and reliable alternatives to traditional in-house information technology and phone systems. “Our old name Super-Server did not have broad appeal and it was dated.” Merriam Associates gave this [...] Outgrowing the Brand After you have selected the name of your company, product or service, you will want to bring it to life with a visual representation–you need a logo! You’ve got a number of approaches to choose from. Below are the four general logo styles in common use, along with their respective strengths and weaknesses. Taking a systematic approach to your visuals, whether for your web site, brochures, business cards, even videos, will dramatically strengthen the power of your brand while cutting your production costs. |
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