Finding a good name is an early and difficult step when starting a company or creating a brand. Getting hung up on all the wrong issues can turn a tough task into an impossible one.
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Finding a good name is an early and difficult step when starting a company or creating a brand. Getting hung up on all the wrong issues can turn a tough task into an impossible one. Business brands can be just as emotional as consumer brands–in fact the best B2B brands harness the power of emotion to win in the market. |
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