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Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up “rearranging the furniture.” [...] Will the News of the World fiasco hurt the News Corp. brand? I doubt it, for the same reasons that brands like Martha Stewart and Michael Vick have bounced back. While the hacking has slowed down the business side of News Corp., most notably in its bid for BSkyB, and criminal charges for top execs [...] Osama bin Laden may be dead, but his brand is not. USA Today is reporting the Osama bin Laden brand is suddenly doing a booming business. From bumper stickers and ties to coffee mugs and t-shirts (you can even outfit your dog), the merchandising of bin Laden has begun. Celebrity branding is a big business. Industry [...] People say they want green—but that doesn’t mean they buy it. It’s the same for green cars as it is for green vegetables. Rasmussen reports 27% of U.S. adults expect to buy an electric car in the next ten years, but recently released sales figures show car buyers are shunning the electric Nissan Leaf and [...] Egypt isn’t known for creating global brands. The country wins “Best Country Brand for History” almost every year, but their commercial brands are not winning awards or dominating global markets. Here are the top 12 home-grown corporate brands from that country: 1. Orascom Holdings (including Orascom Construction and Orascom Development)
Since Motley Fool has named 2011 “The Year of the Spin-Off,” we have covered a number of companies who have made a confusing mess of their brands. Corporate spin-offs have led to brand spin-outs for companies like Marathon and Motorola. Sara Lee is doing it right. The company is keeping its core food business under the [...] Bloomberg News is reporting that KFC is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating profit. Bloomberg even [...] Mintel, a global market intelligence company, recently released a study touting growing consumer acceptance of generic, private label, and retailer brands. Yet what people say does not always affect what people do. The Mintel headline claims “Private label gets a quality reputation, causing consumers to change their buying habits.” The truth is that behavior lags far [...] |
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