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The Association of International Automobile Manufacturers is different in the same old way again. Today they announced they are the Association of Global Automakers, which from 1975 to 1990 was known as Automobile Importers of America. Oh, and they have a new logo made of interlocking swooshes in varying shades of blue that symbolizes how [...] Today’s Wall Street Journal Law Blog has an interesting article on naming laws and statutes. This is an area I have covered a time or two from a branding perspective. Naming anything is actually an act of persuasion–your name says something about your company, product or idea for a new law or policy. It’s no [...] Automotive News is reporting the Jeep Wagoneer brand will be back in car showrooms come January 13th. The Brand That Invented the SUV The brand pioneered the concept of the sport utility vehicle in 1965. Though it was discontinued in 1993, the brand still has it’s fans: “That was such an awesome rig!” enthuses one Wagoneer devotee. [...] Analysts continue to criticize Microsoft and consider its prospects as cloud computing and competitive products dim the prospects for the company’s operating systems. A History of Failed Brands Vista: This failure hurt the most. Microsoft is synonymous with operating systems, so a failed [...] The potential break up of Fortune Brands will unlock tremendous brand value. The brands in this company’s portfolio have little relationship with the parent company or each other; they simply happen to be owned by a single holding company. Fortune Brands today is a prime example of how a poor brand architecture strategy actively diminishes [...] The days when Madmen sipped and smoked their way up and down Madison Avenue are long gone, but some brands of that era (and others) are going on sale December 8th at the Waldorf Hotel in New York. A new breed of madmen have collected and will sell 150 brands from yesteryear. UPDATE: The auction format [...] |
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