|
Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. Old Logo New Logo
Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin and lightweight, the technology [...] Bloomberg News is reporting that KFC is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating profit. Bloomberg even [...] Corporate restructuring can make perfect financial sense, yet create a perfect mess out of the brand. Take Marathon Oil, which just announced it is spinning off its “downstream” refining and retail operations. Those low margin businesses drag down the finances of the whole company, so a spin off is a shrewd move. Still, calling one company [...] President Obama’s reputation for dignity and style took a step back with his less than decorous vacation pictures. Gawker.com felt it necessary, due to the flip-flop flap, to provide how-to advice . The last time a President so crossed the line into “eew” was when President Johnson lifted his shirt to reveal a bare belly [...] General Motors has done more than reorganize its finances. GM has turned its brand architecture upside down. Trimming nameplates like Pontiac, Saab, and Hummer from its stable of brands was just one aspect. Beginning in August of last year, the GM “chicklet” logo has been quietly disappearing. It is no longer slapped on the doors of [...] Google’s launch of the Speedbook tablet PC has hit the brakes. The company had hoped to make tracks challenging Apple’s iPad in the tablet PC market–just in time for the holiday gift buying season. Instead Speedbook has landed Google in naming hell. A small technology company CollegeNet has challenged the company’s trademark filing. The legal [...] Green–it’s the new blue. As an overused boring corporate color, blue is losing ground to green. Corporations everywhere have been jumping on the “green” bandwagon, whether they are hotels that wash towels less frequently, moving companies that reuse boxes, or retailers that recycle plastic bags. The green washing trend is even spreading corporate [...] Outgrowing the Brand After you have selected the name of your company, product or service, you will want to bring it to life with a visual representation–you need a logo! You’ve got a number of approaches to choose from. Below are the four general logo styles in common use, along with their respective strengths and weaknesses. |
|