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Mintel, a global market intelligence company, recently released a study touting growing consumer acceptance of generic, private label, and retailer brands. Yet what people say does not always affect what people do. The Mintel headline claims “Private label gets a quality reputation, causing consumers to change their buying habits.” The truth is that behavior lags far [...] Airlines merge, but their brands do not. With the rumored merger of American with Jet Blue, the finally consummated deal between United and Continental, and Southwest’s acquisition of AirTran, the airline industry is facing some big brand issues—with the negative fall-out hitting their customers. More than Repainting Planes Sugar is sugar—until Domino’s introduced a new package consumers love so much they pay 12 to 46 cents more a pound. Great things come from innovative packaging. |
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