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Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad dressing under the brand. Though the food at Tavern on the Green was at best mediocre, the high menu prices, unique location and building, and [...] Are the SEALs the best? They sure have the best brand–especially after the bin Laden raid. Disney is just the latest company to try to trademark a SEAL brand, reserving “SEAL Team 6,” for entertainment uses, toys (including snow globes!) and clothing.
The other Tier One counter-terrorism unit, Delta Force, has not attained the same [...] We’ve covered political brands and the subject of brands who are people or with value closely tied to a real person, but today, the web site Mediaite has broken the story of the trademarking of the name Sarah Palin. Pretty soon, that “R” next to her name won’t mean “Republican,” but “Registered Trademark.” It’s not unusual [...] Sports Business Daily reports that Los Angeles has got a corporate name for a stadium that hasn’t been built (it doesn’t even have permits or an architect) and has no NFL team. AEG, owner of Farmers Insurance, just paid $600 million for a 30 year lease on naming this non-existent thing. Farmers Field is being [...] Since Motley Fool has named 2011 “The Year of the Spin-Off,” we have covered a number of companies who have made a confusing mess of their brands. Corporate spin-offs have led to brand spin-outs for companies like Marathon and Motorola. Sara Lee is doing it right. The company is keeping its core food business under the [...] The Association of International Automobile Manufacturers is different in the same old way again. Today they announced they are the Association of Global Automakers, which from 1975 to 1990 was known as Automobile Importers of America. Oh, and they have a new logo made of interlocking swooshes in varying shades of blue that symbolizes how [...] Another brand slips into the past. The once great General Foods brand has been dropped from the last product Maxwell House Coffee (will that brand survive the decade?) Once one of the biggest brands in the grocery store, General Foods died slowly through acquisition. The generic nature of the name (confused with General Mills from time [...] How much of the Apple brand equity is Steve Jobs? Is the brand at risk with Jobs’ new medical leave? When a major brand is closely tied to a single person (think of Yves St. Laurent, Oprah Winfrey, Donald Trump), brand value can rise and fall on the fortunes and failures of that person. Steve Jobs [...] |
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