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Focusing The Message of an NGO Brand Providing tourists information about travel to Uganda The recently released Anhold GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP at GfK tells us how the Index was calculated, why it was done, and what it means. Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting toursists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field. |
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