Merriam Associates, Inc. Brand Strategies » Regional Development http://merriamassociates.com Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs. Thu, 03 May 2012 13:40:37 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Promote Uganda: Focusing The Brand Message http://merriamassociates.com/2009/06/promote-uganda/ http://merriamassociates.com/2009/06/promote-uganda/#comments Thu, 18 Jun 2009 00:25:32 +0000 LDMerriam http://merriamassociates.com/?p=601 Focusing  The Message of an NGO Brand Promote Uganda is a non-governmental-organization (NGO) founded by successful ex-patriot Ugandans with the goal of improving the economic lot of people in Uganda. The organization is an ambitious one. We helped them organize and articulate their agenda around several key initiatives:

Providing tourists information about travel to Uganda Helping researchers or [...]]]> Focusing  The Message of an NGO Brand
Promote Uganda is a non-governmental-organization (NGO) founded by successful ex-patriot Ugandans with the goal of improving the economic lot of people in Uganda. The organization is an ambitious one. We helped them organize and articulate their agenda around several key initiatives:

  • Providing tourists information about travel to Uganda
  • Helping researchers or media group seeking success stories in Uganda
  • Working with importers seeking to source from Uganda
  • Helping international exporters/suppliers seeking new markets in Uganda
  • Facilitating investment, both in Uganda and abroad.

Telling the Promote Uganda Story Through the Written Word
We work with this organization on ongoing basis, helping write and design their marketing communications including brochures, their Web site and their videos.

Promote Uganda Brochure

Using Video To Spread the Promote Uganda Story

We have scripted, edited, and produced videos to promote investment, tourism,and business travel to the region.

]]> http://merriamassociates.com/2009/06/promote-uganda/feed/ 0 Anholt GfK Roper Nation Brands Index http://merriamassociates.com/2008/10/anholt-gfk-roper-nation-brands-index/ http://merriamassociates.com/2008/10/anholt-gfk-roper-nation-brands-index/#comments Thu, 23 Oct 2008 14:15:26 +0000 LDMerriam http://lisamerriam.com/?p=260 The recently released Anholt GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP at GfK tells us how the Index was calculated, why it was done, and what it means.

]]> http://merriamassociates.com/2008/10/anholt-gfk-roper-nation-brands-index/feed/ 0 Place Branding: Is Your City, Region or Country a Brand? http://merriamassociates.com/2008/10/place-branding-city-region-country-brand/ http://merriamassociates.com/2008/10/place-branding-city-region-country-brand/#comments Wed, 01 Oct 2008 14:22:45 +0000 LDMerriam http://lisamerriam.com/?p=263 Branding places has become a big and sophisticated business.  Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.

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