Sales « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Renaming Proxios: CEO Talks About the Process

Fast growing, innovative companies can sometimes outgrow their brands.

“Our name became constraining,” said Frank Butler, CEO of Proxios, a fast-growing company using cloud computing technology to create affordable and reliable alternatives to traditional in-house information technology and phone systems. “Our old name Super-Server did not have broad appeal and it was dated.”

Merriam Associates gave this [...]

Writing Sales Copy for the Web

Writing effective sales copy requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are [...]

Copy Writing for Catalogs—Short Form Sales Copy

Writing copy for catalogs requires you get a lot done in few words. Your words have to sell within a very limited amount of space. These key points will get your readers to say, “Wow! I want to buy that!”

Marketing Assets

Once you get all of these pieces in place you are ready to push on to creating a marketing program.

To Startup or Not to Startup

The answer to the burning question to startup or not to startup is same every time: do not try to start a business without knowing where there are paying customers.I’ve always been a fan of the “just make it” mentality, where there’s no hidden agendas and few moving parts. In recent years the Internet boom has supplanted the reality of starting a business with strange notions about raising capital for just really good ideas.

Business-To-Business Brands: The Importance of the Sales Force

Sales the key to building your business brand. Your sales force is your eyes and ears and your voice. They operate in the real world of the market every day and own the client relationship. They have an ear to the ground to hear what people say about you and your competition. Through their words and actions, your sales force conveys the meaning, feeling, and experience of your brand to clients and prospects.

Renaming Proxios: CEO Talks About the Process

Writing Sales Copy for the Web

Copy Writing for Catalogs—Short Form Sales Copy

Marketing Assets

To Startup or Not to Startup

Business-To-Business Brands: The Importance of the Sales Force

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Renaming Proxios: CEO Talks About the Process

Writing Sales Copy for the Web

Copy Writing for Catalogs—Short Form Sales Copy

Marketing Assets

To Startup or Not to Startup

Business-To-Business Brands: The Importance of the Sales Force

Contact us at:

Recent Posts