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BP’s Social Media Slip Up: BP Can’t Tweet

BP can’t seem to tweet. Maybe you can help?

BP Doubles Down on Damage

My previous post discussed how the oil spill killed BP’s environmental brand positioning.  BP’s response to the spill has done even more damage. While the company is focused on the disaster, surely their marketing people aren’t out personally mucking out the marshes (if [...]

May 3rd, 2010 | Tags: , , , | Category: Copywriting, Marketing, Social Media | 7 comments

BP: Disingenuously Branding

The oil spewing from the destroyed drilling-rig off the coast of Louisiana is devastating the environment; it also damages one of the decade’s most prominent brands.

No matter that the oil rig in question is actually owned and operated by Transocean, the world’s largest offshore drilling contractor. No matter that nine of the eleven victims are [...]

April 29th, 2010 | Tags: , , , , | Category: Brand Strategy, Public Relations, Social Media | 11 comments

Nude Followers on Twitter

Social media has been the darling of marketers for almost two years now. While its potential is obvious, the stumbling blocks remain.

Spam:
When you get past people talking about what they ate for dinner last night, too much social media content is simply Spam. Some of the Spam is harmless and boring self-promotion—visit LinkedIn group [...]

August 11th, 2009 | Tags: , , , , | Category: Marketing, Social Media, Viral Marketing | 3 comments

What’s in a Blog

What I want to do is write a “how-to” guide for entrepreneurs. My goal is to I lay out some basics as reference information. I don’t really think my food choices are important to anyone who wants my consulting services — so for my blog, I’m writing a book about what I do.

March 14th, 2009 | Tags: , , , , , | Category: Blog, Copywriting, Marketing, Social Media, Technology | Leave a comment

Crash Branding--Brand Communication in a Crisis

When a Continental Airlines jet caught fire and skidded off a Denver runway in November 2008 and USAirways jet landed in New York’s Hudson River in January, 2009, they demonstrated a new challenge facing a brand crisis. Twitter and Facebook have changed the game. Gone are the days when corporate execs could huddle and practice [...]

March 1st, 2009 | Tags: , | Category: Marketing, Marketing Trends, Public Relations, Social Media, Video | 2 comments

Viral Marketing Can Make Your Brand Sick

Viral marketing makes your brand message spreads far, fast, and almost free. But failing to plan makes for expensive mistakes–ask Motrin and Dr. Pepper.

December 4th, 2008 | Tags: , | Category: Brand Insight, Marketing, Public Relations, Social Media, Video, Viral Marketing | One comment