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Web Video: Preparing your Message

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message.

When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...]

Web Video: Preparing Your Delivery

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message.

While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message:
1. Connect with your audience. The person watching your video should [...]

Ten Ways Web Video Is Different from TV

With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing. Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.

TV vs. Web: The Differences
1. Time [...]

Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

The LongTail and Web Video Monetization

Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge.

Video Suggestion Engines

The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it.

Web-TV Convergence, What is it?

Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment.