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My daughter and I slipped out to meet a friend for coffee Thanksgiving morning. Serendipitously and inexplicably we ended up lost in the press section of the Macy’s Thanksgiving Day Parade. Talk about a wrong turn that turned out alright… I took the opportunity to survey some of the brands on parade: Congratulations to GM. The GMC’s [...] November 25th, 2010 | Leave a comment
Merriam Associates doesn’t often cover politics, but since we visited the Glenn Beck Restore Honor Rally, we couldn’t miss the Joh\n Stewart Restore Sanity Rally. What we saw was a crowd that was every bit as white, every bit as political and festive, and every bit as polite. We asked participants why they came, [...] October 31st, 2010 | 8 comments
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message. When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...] March 21st, 2010 | Leave a comment
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message. While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message: March 20th, 2010 | Leave a comment
With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing. Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television. TV vs. Web: The Differences February 26th, 2010 | Leave a comment
Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy. January 15th, 2010 | Leave a comment
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