The Untold Health Care Reform Narrative: Blame Pharma

Merriam Associates Insight On-the-Street went out to discover what people think about the debate on health care reform.  We wanted to see if there is a consensus among regular people who are not taking active part in the debate.

What we heard is rather different from what is reported on the news.  Away from the fun-house [...]

New York Bar Show

Marketing Executives Networking Group Top Trends 2009

MENG (Marketing Executives Networking Group) polled top executives across industries and disciplines to find out what will drive brands in the coming year. Interview with Anderson Analytics CEO Tom H.C. Anderson for a review of study highlights.

Trends for Branding in 2009--Consumer Interviews and the G-Ometer Report

Change was on everyone’s lips in 2008, and it is coming with a vengeance in 2009. With the economy in a free-fall, the business of brand planning has never been so uncertain. We hit the streets to talk directly to consumers. We also spoke to one of New York’s Guru’s of the future, Judy Galloway, the brains behind the G-Ometer Report, which has a finger on the pulse of culture and the markets, and an eye on the horizon. This video presents key insights for business in 2009.

The Changing Role of Brands

How can you tell if your brand is or will be memorable? You can’t spot memorability simply by looking . Since memorability is so all-important, getting it right in the beginning is critical. You can move forward with reasonable assurance that your brand will be memorable if you consider the following six factors…