Video « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Glenn Beck's Brand of Politics at the Restore Honor Rally

Merriam Associates doesn’t often cover politics, but when we found ourselves in Washington DC during the Glenn Beck Restore Honor rally, we couldn’t resist asking participants why they came, what they stand for and what they hope will happen next. We discovered the “Glenn Beck brand” of politics is different than portrayed and is broader [...]

When “Good Enough” Web Video is Great

Many companies worry about video quality and spend a fortune on slick production. While you should always aim for the best possible results, sometimes good enough is more than good enough. Very often, the simple and genuine communication trumps the sophisticated.

How a Cheaply Produced Web Video Wins

Take the example of Tino Gagliardi, a candidate for [...]

Web Video: Preparing your Message

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message.

When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...]

Web Video: Preparing Your Delivery

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message.

While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message:
1. Connect with your audience. The person watching your video should [...]

Ten Ways Web Video Is Different from TV

With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing. Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.

TV vs. Web: The Differences
1. Time [...]

Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

The LongTail and Web Video Monetization

Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge.

Video Suggestion Engines

The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it.

Next Generation Web Video

The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube.

Web-TV Convergence, What is it?

Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment.