Justin Bieber has become the latest celebrity brand spokesman to find himself in brand trouble. Advertising Age wrings its hands at the damage his prank could do to his power as a celebrity endorser for brands such as Best Buy, Proactiv, and Google Chrome.
We’ve covered celebrity brand woes and the impact of personal scandals on [...]
When Old Spice announced that Fabio would be replacing Mustafa, the outcry was instantaneous. Was Old Spice going to end up like The Gap and quickly backtrack when customers on social media screamed loudly enough?
Not so fast. It was a set up from the beginning—a set up perfect for generating buzz and involving fans. Fabio [...]
Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video:
1) Light your shot—dark videos don’t invite eyes
2) Get the best sound you can—your viewers are likely listening through headphones
3) Use a tripod for Pete’s sake!!—You want to make visitors stick, not get [...]
The days when Madmen sipped and smoked their way up and down Madison Avenue are long gone, but some brands of that era (and others) are going on sale December 8th at the Waldorf Hotel in New York. A new breed of madmen have collected and will sell 150 brands from yesteryear.
UPDATE: The auction format [...]
We went out into the rainy, dark, early morning hours of Black Friday, November 26, 2010 to take the pulse of holiday shoppers. Despite the continuing recession, we found a spirit of enthusiasm, a hunger for brands, and a nose for bargains. Here’s what bargain hunting consumers had to say while out holiday shopping very, [...]
We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is the customer testimonial. With more impact than a customer list and more persuasive than a quote, is a short video of your customers talking about your product or service [...]
Merriam Associates named Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), when it launched in August, 2009. Today the company announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will [...]
Levia® launched a crowdsourcing video contest in September with much fanfare only to watch the entire effort fizzle. Called “Lights, Camera, Healing”, the program asked people to create and submit original videos extolling the virtues of the “healing power of light”. The Crowdsourcing idea famously worked for Doritos® in creating memorable (and cheap!) Super Bowl [...]
Target’s mom-bashing ad makes you wonder: Don’t advertisers test their ads before broadcasting them–even in “broadcasting” is “just” YouTube and in-store media? This ad would never have passed the mom test:
While the outcry hasn’t reached the angry Motrin Mom level, Target has still made a mistake putting down a costume made by Mom to hawk [...]
Media insiders are buzzing about a potential name change for MSNBC.com. NBC Universal and Microsoft want to distance their co-owned Web site from the cable channel. MSNBC.com president Charlie Tinllinghast is quoted in the New York Times complaining the MSNBC “Lean Forward” repositioning “only exacerbates the brand misaligment problem.”
The fact is the name problem is [...]
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