If a picture is worth a thousand words, video is worth millions.
Video production costs are shrinking as the tools and technology become more powerful. The value that video can bring to your business, both in effectively communicating with people and in terms of driving traffic to your site, is well-documented. Here are 12 ideas to [...]
Merriam Associates doesn’t often cover politics, but when we found ourselves in Washington DC during the Glenn Beck Restore Honor rally, we couldn’t resist asking participants why they came, what they stand for and what they hope will happen next. We discovered the “Glenn Beck brand” of politics is different than portrayed and is broader [...]
Many companies worry about video quality and spend a fortune on slick production. While you should always aim for the best possible results, sometimes good enough is more than good enough. Very often, the simple and genuine communication trumps the sophisticated.
How a Cheaply Produced Web Video Wins
Take the example of Tino Gagliardi, a candidate for [...]
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message.
When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...]
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message.
While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message:
1. Connect with your audience. The person watching your video should [...]
With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing. Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.
TV vs. Web: The Differences
1. Time [...]
Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.
Don’t tell me; show me. If a picture is worth a thousand words, Web video is worth a million pictures. As we point out in our post about ideas for Web video, video brochures are a great way to engage. This video for the New York City West Side YMCA’s Creative Drama class [...]
|
|